Article from GOOD LIFE CONNOISSEUR – Spring 2012 Issue
Download Full PDF Article here.
It’s sad, but true. Sometimes, no matter how much you exercise, diet and massage your body, those stubborn pockets of fat refuse to move. Whether it’s that small “muffin top” that ruins the lines of your favourite dress, a post-pregnancy pooch, or the small, but unsightly, bulge on your back that sticks out from your belt buckle, many of us — men and women — deal with these “problem areas” that refuse to go away no matter how many crunches you throw at them.
“CoolSculpting™ is a revolutionary,
new fat elimination method and body
contouring treatment.”
Traditionally, the only way to get rid of such bulges in the past was through invasive procedures like liposuction, which carries with it mandatory down time, a painful recovery and, oſten, permanent scarring. Or you could try experimental drugs—and then deal with side effects like kidney damage. Not ideal.
Enter New Beauty Institute, one of the earliest practitioners of CoolSculpting™ in Canada. CoolSculpting™ is a revolutionary, new fat elimination method and body contouring treatment (FDA cleared for flanks (2010) and Health Canada approved since 2009). CoolSculpting™ uses a process called cryolipolysis to precisely target and remove stubborn fat cells. It’s never been easier to sculpt the body you want—naturally, safely and without surgery or down time. CoolSculpting™ provides undeniable results in as little as one treatment.
Based on the proven principle that fat cells are more vulnerable to energy extraction (through cooling) than the tissues that surround them, this non-invasive procedure essentially “chills out” the targeted fat cells, triggering apoptosis, meaning the fat cells—and only the fat cells—crystallize and are then gradually eliminated overtime through the body’s own waste removal system, resulting in thinner layers of fat.
Other fat-reduction procedures only shrink existing fat cells, which can then enlarge the next time you indulge in your favourite treat. “There’s not much point in fat-shrinking procedures,” says Caree Ludwar, founder of New Beauty Institute. “You can achieve shrinkage of cells through diet, so why bother with the invasive procedures?” CoolSculpting™, however, eliminates them non-invasively, in a totally safe manner, with minimal side effects, and without scarring.
The procedure is fairly pain-free and requires no recovery or down time—period. In fact, one treatment, which takes approximately an hour, can be done on a lunch break, with no one the wiser when you return to the office. As well, New Beauty Institute possesses two CoolSculpting™ machines, so that you can actually get two are as treated—like both hips or thighs—at the same time. Factor in the zero recovery, and this is easier and less invasive than going for a standard spa facial.
“Most are as only need one or two treatments to be effective, so our clients can spend the minimal amount of time taking care of those stubborn bulges,” explains Caree. “Also, because there is no down time or recovery time involved, this is an ideal procedure for busy professionals of both genders.”
In fact, the treatment is extremely popular with men, especially those dealing with gynecomastia, a condition that results in enlarged mammary glands in males, creating the look of “man boobs.” This common condition is one that can affect men of any age, is not related to obesity, and cannot be corrected through diet or exercise. “In fact, thirty percent of all males deal with this,” says Caree. “With CoolSculpting™, however, our male clients can come in on their lunch hour and have both sides of their chest taken care of in one sitting.”
“CoolSculpting™ uses a process called
cryolipolysis to precisely target and
remove stubborn fat cells.”
Best of all, the price of a CoolSculpting™ treatment is one that most clients will breathe a sigh of relief over. While a standard liposuction treatment starts around the $4,000 to $5,000 mark, one CoolSculpting™ treatment starts at almost a tenth of that price. “I think it’s very affordable, especially taking into account its effectiveness” says Caree. “Before offering this service at my clinic, I first tried it as a consumer myself, on two small spots on my midriff that I just could not get rid of. I saw the results in 10 weeks and was blown away. I immediately ordered the machines for New Beauty Institute. I still see the results today.”
